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Privacy Policy

1. Introduction

This Privacy Policy explains how The Naked Margarita (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit or interact with our website, The Naked Margarita, or engage with us through other digital channels.

We are committed to respecting your privacy and ensuring that your personal data is handled safely, transparently, and in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you agree to this Privacy Policy.

2. Who We Are

The Naked Margarita is a UK-based business producing and selling alcoholic beverages, including ready-to-drink (RTD) cocktails under the brand The Naked Margarita.

We are the data controller for the personal data we process, which means we determine how and why your data is used.

If you have any questions about this policy or your data, please contact us at:
📧 hello@thenakedmargarita.com

3. Information We Collect

We collect personal information that you provide directly to us, as well as data automatically collected through your use of our website.

Information you provide directly

Examples include:

  • Name and contact details (e.g. email address, phone number).

  • Delivery and billing addresses.

  • Payment information (processed securely via third-party payment providers).

  • Account login details (if you register for an account).

  • Communication preferences and feedback.

  • Details submitted through contact or subscription forms.

Information we collect automatically

When you use our website, we may automatically collect:

  • IP address, browser type, and device information.

  • Website usage data and pages visited.

  • Cookie and tracking data (see our Cookie Policy).

4. How We Use Your Information

We use your personal information to:

  • Process and deliver your orders.

  • Manage your customer account and preferences.

  • Communicate with you about orders, offers, and product updates.

  • Respond to enquiries and provide customer support.

  • Send marketing emails (only with your consent).

  • Improve our website, products, and user experience.

  • Comply with legal and regulatory requirements (e.g., age verification, HMRC obligations).

We will not sell, rent, or share your personal information with third parties for their own marketing purposes.

5. Legal Basis for Processing

We process your data only when we have a lawful basis to do so under the UK GDPR. These include:

PurposeLegal Basis

Processing and fulfilling ordersContractual necessity

Customer service and communicationLegitimate interest

Marketing communicationsConsent

Website analytics and cookiesConsent (see Cookie Policy)

Compliance with laws and tax obligationsLegal obligation

You may withdraw your consent at any time by contacting us at hello@agaveartisan.co.uk.

6. How We Share Your Information

We may share your data with trusted third parties to help us operate efficiently and deliver your orders. These may include:

  • Payment processors (e.g., Stripe, PayPal).

  • Delivery and logistics providers (e.g., DPD, Royal Mail).

  • Website hosting and IT service providers.

  • Analytics and marketing platforms (e.g., Google Analytics, Meta).

  • Regulatory authorities (if legally required).

All third parties are required to process your information securely and in compliance with UK data protection law.

7. Data Retention

We keep your personal data only for as long as necessary for the purposes it was collected, including for:

  • Order and tax record-keeping (typically 6 years, in line with HMRC requirements).

  • Customer account management.

  • Marketing and communication (until consent is withdrawn).

When data is no longer required, it will be securely deleted or anonymised.

8. Data Security

We take your data security seriously.
Our website and data systems use appropriate technical and organisational measures to prevent:

  • Unauthorised access

  • Data loss or misuse

  • Disclosure or alteration

Payment information is never stored directly on our servers and is handled only by PCI-compliant third-party providers.

9. Your Data Protection Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • Right of access – to request a copy of the data we hold about you.

  • Right to rectification – to correct inaccurate or incomplete data.

  • Right to erasure (“right to be forgotten”) – to request deletion of your data where applicable.

  • Right to restrict processing – to limit how your data is used.

  • Right to data portability – to receive your data in a structured, machine-readable format.

  • Right to object – to stop certain types of processing (e.g., direct marketing).

  • Right to withdraw consent – at any time, where processing is based on consent.

To exercise any of these rights, contact:
📧 hello@agaveartisan.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
🔗 https://ico.org.uk/make-a-complaint/

10. International Data Transfers

We primarily store and process your personal data within the United Kingdom.
If any third-party service providers transfer data outside the UK (for example, to the EU or USA), we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data.

11. Marketing Communications

We may send marketing emails or newsletters if you have opted in to receive them.
You can unsubscribe at any time using the “unsubscribe” link in any marketing email, or by contacting us directly.

We will not contact you for marketing purposes unless we have your consent.

12. Cookies and Tracking

Our website uses cookies and similar technologies to improve your browsing experience, analyse website performance, and personalise content.

For detailed information, please review our Cookie Policy.

13. Links to Other Websites

Our website may contain links to third-party websites or social media platforms.
Please note that we are not responsible for the content or privacy practices of these external sites.
We encourage you to review their privacy policies when visiting.

14. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations.
All updates will be published on this page with the revised “Last updated” date.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us on the information provided.

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